top of page

Motivated leader and manager with expertise in branding, marketing
and design.

​

  • Mentorship

  • Experience in developing strategic marketing solutions.

  • In-depth experience in art direction, graphic design, branding and marketing.


EDUCATION

Maryland Institute College of Art, ’78
B.F.A. and teaching certificate in art education

Full Sail University, ’15
M.S. , Internet Marketing

Valedictorian
 

 

Sage Dining Services
Creative Director

January 2019-2023

Sage Dining Services provides food service for independent schools and private universities throughout
the United States and Canada. Responsibilities include managing the brand and overall quality of work produced by the creative team that includes graphic designers, videographer and digital asset manager.
I manage the creative process from concept to completion and translate marketing objectives into
visual solutions.
 

Responsibilities:

  • Training, assigning, scheduling, and coaching employees.

  • Work closely with multi-functional project teams.

  • Lead and direct the creative team in the development of concepts and production of marketing materials.

  • Determine appropriate visual solutions for projects based on client needs.

  • Ensure brand standards are implemented.

  • Meet with senior management to discuss campaign strategies and solutions.

  • Review work, troubleshoot and provide feedback to creative team.

  • Manage and cultivate career development of team members.

  • Access and implement processes to improve efficiencies in workload.

​

Highlights:

  • Collaborated on the development of a new campaign called “All Foods Fit”, with Sage nutritionists, to educate students on nutrition.

  • Created posters, flyers and social media messaging to help raise the awareness on eating healthy and making informed decisions on food choices.

  • Conducted research on several digital asset management systems, made recommendations on the best fit for Sage’s needs and coordinated the implementation process.

  • Designed a microsite for Sage’s clients that includes financial information, daily menu offerings, contact information of Sage staff, new developments, articles, and upcoming events.

  • Worked on the development, design, and organization of a Manager Toolbox site, which provides access to numerous resource tools that managers use on a daily basis.
     

​

TBD+, Communications, Strategy, Design
Co-founder and Principal
April 2017-Dec. 2018
Responsible for business development and strategic planning for communications agency focused on Baltimore-area nonprofits.

University of Baltimore
Executive Director, University Relations, communications and marketing
June 2013-July 2016

Responsibilities:

  • Managed $2M budget for salaries, marketing budget, and office operations.

  • Developed creative direction and collaborated with University Relations staff.

  • Enforced University branding in all aspects of communications.

  • Creative development and art direction of University Relations graphic designers in production of recruitment collateral, cross-unit collateral, and alumni magazine.

  • Produced marketing plans based on the University’s mission and goals, PR decisions, advertising, social media management.

  • Conducted bi-annual performance reviews.


Highlights:

  • Through strategic marketing efforts the University’s leads doubled from 5,300 in FY15 to 11,000 in FY16.

  • Served on Investiture committee for President Kurt Schmoke. Responsibilities included developing key messaging, communications and collateral material.

  • Determined direction and managed the conversion of the University’s website to 100% responsive.

  • Implemented a social media student ambassador program. Social media engagement grew steadily; the number of followers on Facebook increased by just over 2,000 since May 2015 compared to previous followers of 1,000.


Director, University Relations, communications and marketing
May 2013-April 2009

 

Responsibilities:

  • Reported to the VP of communications and marketing with recommendations on optimum distribution of $2M budget.

  • Managed key projects for University marketing and branding.

  • Delegated work and reviewed the status of projects managed by University Relation staff.

  • Art directed a team of graphic designers.

  • Participated in the creative direction for marketing, branding and advertising.

  • Conducted bi-annual reviews.


Highlights:

  • Served on the capital campaign committee. Participated in the development of messaging, collateral material, campaign webpage, and e-newsletter. The campaign exceeded its target by 12% and was the most successful in the University’s history.

  • Participated in the development of collateral material and promotion of UB’s Finish4Free program, which provided free tuition for the final semester of undergraduate students who graduated in four years.

  • Participated in a campus-wide initiative to support programmatic innovation across campus.

 

Publications Manager
March 2009-Oct. 2001

Responsibilities:

  • Managed budget specifically set for program booklets and recruitment viewbooks.

  • Developed production schedules for all projects.

  • Direct point of contact with printers, photographers and illustrators.

  • Managed budgets for each project.

  • Responsible for attending all press checks.

  • Mentored and art directed graphic designers.


Highlights:

  • Served on investiture committee for President Robert Bogomolny. Responsible for developing invitation package, signage, and served as a volunteer at the event.

  • Art directed a brochure that highlighted the mission and vision of the University’s first comprehensive five-year strategic plan.


Engine Performance
Account executive and placement agent
Sept. 1999-Oct. 2001
Recruited and interviewed talent, and consulted with clients

Boam&Boam
Freelance graphic designer
May 1991-Aug. 1999

Valin Pollen Limited (London, England)
Associate art director
April 1988-Apr. 1991

  • Responsible for project management, art direction, design and concept development for collateral materials, publications and annual reports.

  • Art directed graphic designers

  • Worked directly with clients, acted as a point of contact.


Addison Design (London, England)
Senior designer
May 1987-April 1988
Responsible for project management, concept development, design and production of collateral materials, publications and annual reports.

Valin Pollen Limited (London, England)
Senior designer
Sept. 1985-May 1987
Responsible for project management, concept development and design of collateral materials, publications and annual reports.


Proficient in Adobe Creative Suite and Microsoft Office

bottom of page