Sage Dining Services developed a free mobile app that allows visitors to view all the menu items offered for any day of the week. Visitors also have the ability to use allergen filters, write comments and rate the various dishes served.

 

The challenge
We were asked to develop a series of posters that would be attractive to the student population and parents at the independent schools where Sage provides food service with the goal of increasing app downloads. The student ages range from 6-18, we had to develop concepts that would be appealing for a broad audience.

 

The work

The campaign launched in September 2019. During our brainstorming with the creative team we came up with three concepts, one for parents and two for students. The poster on the left is based on the lingo teenagers tend to use, the middle poster is primarily for a younger audience which is influenced with the latest trend of unicorns and rainbows. The poster on the right is for parents, with a focus on the facts and value of the app.

 

 

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