The challenge
A regional business school located in a highly competitive market sought to increase
its reputation among local business leaders and employers, while also enhancing its
national ranking.

The work
A strategic decision was made to address the identity challenge head-on with a brochure entitled “We Are More Than You Know.” Student and alumni testimonials told the school’s story in personal terms, while infographics provided accessible visuals to communicate key data points and accomplishments. A honeycomb design used throughout the piece reinforced institutional branding—the university’s mascot is a bee­—while also conveying growth, opportunity and partnership.

Results
The Merrick School of Business climbed six spots in the U.S. News & World Report national rankings for undergraduate business programs.