top of page

The challenge

Law school enrollment has been in decline nationally since 2010, with J.D. enrollment in 2016 at its lowest point in 42 years. How do you attract applicants during a time of decreasing employment opportunities and six-figure student debt?


The work

The law prospectus highlights student and alumni stories, literally putting a human face on the law school experience. Written content and supporting visuals focus on the school’s strong connection to the city’s legal community and its proximity to Washington, D.C.

The School’s position in the annual U.S. News & World Report rankings, which rely significantly on national reputation, has improved by 23 positions since the publication’s release.

The publication received the American InHouse Design Award in 2014.

bottom of page